The State of AI in Product Marketing

•1 min read

Last week Yi Lin Pei dropped a must-read report for anyone wrestling with the future of Product Marketing in the age of AI. đź‘€

The 2025 State of AI in Product Marketing Report is full of honest insights, real-world examples, and practical tips from 200+ PMMs navigating AI in the field right now (including yours truly đź‘‹).

Reading through the responses from so many peers, I found myself nodding along and feeling reassured.

AI is time-saving. It’s a brilliant co-pilot. But it’s definitely not a replacement for human judgment or understanding the fundamentals of your craft.

🧠 One takeaway that stuck with me:

Stay rooted in strategy, empathy, and stakeholder management.

That’s the kind of PMM work AI can’t touch, and where our real value lies.

Huge thanks again to Yi Lin for putting this together. It’s a powerful thing to get a clear picture of how your discipline is evolving and how your peers are adapting.

This post was originally published on LinkedIn June 16th, 2025.